In the past, when you googled “ISAF,” you would often get dubious results: the International Security Assistance Force (ISAF), and the International Sailing Federation (ISAF). Those days are over. Sailors decided to change the name of their governing body. Yes, it’s a rebrand. From now on, it’s World Sailing, with the motto being “A Sport for Life.” “The new identity satisfies all of the existing positive expectations of what our previous mark stood for, whilst moving the brand forward to acknowledge the maturity, functionality and diversity of sailing,” says Malcolm Page, Chief Marketing Officer at World… more
